Particle.news

Download on the App Store

Washington Post to Expand Opinion Section with ‘Ripple’ Initiative and AI Coach

Contributor partnerships are set for this summer with Ember testing in the fall under a cost-cutting audience-growth push.

Image
Image

Overview

  • Ripple will open the Post’s opinion lineup to columns from other newspapers, Substack writers and amateur contributors aided by AI
  • The Post aims to finalize initial partnership deals this summer to feed its expanded opinion platform outside the paywall
  • Ember’s early prototypes include a story-strength tracker, sidebar prompts for thesis and supporting points, and a live AI assistant
  • Human editors will conduct final reviews of all AI-assisted submissions before publication
  • The program is part of Jeff Bezos and CEO Will Lewis’s broader strategy to reduce costs, grow readership and explore new revenue streams, with some outlets already declining to participate