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Washington Post Study: TikTok Algorithm Dominates Feeds, Fuels Habitual Use

Researchers analyzed six months of anonymized logs from more than 1,100 users to measure real-world viewing patterns.

Overview

  • The For You feed supplied about 90% of videos people watched, with roughly 10% coming from followed creators.
  • Many participants roughly doubled their daily watch time over a six‑month period.
  • Behavioral markers such as more sessions per day, faster swipes, and longer total viewing aligned with patterns of compulsive use.
  • The Post combined participant logs with metadata scraped from 14.8 million videos because TikTok’s archive lacks key details like watch duration and Not Interested actions.
  • TikTok highlighted tools such as screen time limits and feed filters but did not address the study’s specific findings.