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Warner Bros. Sets Global 25th Anniversary Re-Release of First Harry Potter Film

The studio frames the campaign as a legacy celebration that introduces the Wizarding World to a new generation.

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Image via Warner Bros. Pictures

Overview

  • Warner Bros. will mount a year-long program in 2026 anchored by returning Harry Potter and the Philosopher’s/Sorcerer’s Stone to cinemas worldwide.
  • A newly designed Patronus-inspired 25th anniversary logo will feature across product lines and retail activations.
  • The plan includes special edition merchandise, promotions, and fan events such as Butterbeer Season, Harry Potter’s Birthday, Back to Hogwarts, and Christmas celebrations.
  • Coverage also reports the HBO Original TV adaptation is currently filming in and around London with a premiere slated for 2027.
  • The franchise’s footprint includes eight core films, three Fantastic Beasts features, a stage play, theme-park experiences, and over 600 million books sold with roughly $7.7 billion in global box office.