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Warner Bros. Sets 2026 Harry Potter 25th Anniversary Rerelease and Year-Long Campaign

The studio is using a year-long, cross-division campaign to reintroduce the franchise to a new generation.

Overview

  • Warner Bros. confirmed a global theatrical rerelease of Harry Potter and the Sorcerer’s/Philosopher’s Stone in 2026 as the centerpiece of a year-long 25th anniversary program, with specific playdates yet to be announced.
  • A newly designed Patronus-inspired 25th anniversary logo will anchor special-edition products, retail promotions, and fan activations keyed to Butterbeer Season, Harry Potter’s Birthday, Back to Hogwarts, and Christmas.
  • The HBO television adaptation is in production and targeting a 2027 premiere, with reporting naming Dominic McLaughlin, Alastair Stout, and Arabella/Arabelle Stanton in the lead roles alongside veteran actors.
  • Coverage reiterates the franchise’s commercial scale, citing over 600 million books sold and roughly $7.7 billion in global box office from the original film series and related titles.
  • Entertainment commentary notes the rerelease could invite comparisons that complicate the TV reboot’s rollout, as ongoing debate around J.K. Rowling’s public statements continues to shape audience sentiment.