Overview
- A 90-second clip created with Montreal viral creators DogPack, featuring AI hosts Goldie and Frenchie interviewing Starbuck the film dog, was posted to Warner Bros. and DogPack social accounts Friday as part of promotion for The End of Oak Street.
- The video drew mixed but prominently negative responses on Instagram, Reddit and X with many users saying the visible use of AI made them less interested in seeing the film.
- Reporters and social posts indicate Warner Bros. appears to have removed the clip from the film’s official Instagram, though the DogPack post and copies remain available through reuploads.
- Industry observers note it is uncommon for a major studio to so openly use AI-generated visuals in marketing, and DogPack is known for scripted, AI-animated dog 'pawdcast' shorts created by four Montreal-based brothers.
- The film opens this week and the studio has not commented on the pull; the episode raises clear questions about audience trust, creative attribution, and whether visible AI in ads could affect box-office turnout.