Overview
- As of June 27, F1: The Movie is underrepresented on PVR Inox screens despite earning over a 90% critic score in paid previews.
- Warner Bros. claimed PVR Inox favoured Bollywood releases like Sitaare Zameen Par and Maa by allocating them prime slots at the expense of its film.
- The studio warned that failure to expand F1’s showtimes could lead to the removal of its upcoming releases Jurassic World Rebirth and Superman from the chain.
- India’s multiplex calendar is overcrowded over the next four weeks, prompting rival distributors such as the makers of Nikita Roy to delay their releases.
- PVR Inox’s dominant market position has complicated talks, potentially forcing Hollywood studios to rethink distribution strategies in India.