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Warner Bros. Presses PVR Inox for More Screens for F1: The Movie

Negotiations have stalled, with Warner Bros. threatening to pull Jurassic World Rebirth from PVR Inox screens.

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Overview

  • As of June 27, F1: The Movie is underrepresented on PVR Inox screens despite earning over a 90% critic score in paid previews.
  • Warner Bros. claimed PVR Inox favoured Bollywood releases like Sitaare Zameen Par and Maa by allocating them prime slots at the expense of its film.
  • The studio warned that failure to expand F1’s showtimes could lead to the removal of its upcoming releases Jurassic World Rebirth and Superman from the chain.
  • India’s multiplex calendar is overcrowded over the next four weeks, prompting rival distributors such as the makers of Nikita Roy to delay their releases.
  • PVR Inox’s dominant market position has complicated talks, potentially forcing Hollywood studios to rethink distribution strategies in India.