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Warner Bros Plans to Transform Key Franchises into Live-Service Style Games Despite Backlash

Despite Negative Reactions and Game Delays, CEO Zaslav Announces Warner Bros Games' Shift from Console and PC Titles to Continual Gameplay with Emphasis on Free-to-play Extensions and Post-purchase Revenue Generation

  • Warner Bros. CEO David Zaslav announced new company plans to pivot from traditional PC and console games to live-service style games, despite negative responses to recent attempts at this gaming model.
  • The proposed shift includes Warner Bros.' major franchises such as Game of Thrones, Harry Potter, and Superman, which will transition from scheduled releases to continual gameplay via live services, multiplatform capabilities, and free-to-play extensions.
  • Zaslav's goal for this strategy is to have 'more players spending more time on more platforms', with the intent to generate an increased amount of post-purchase revenue.
  • Critics suggest this move by Warner Bros. seems years behind and largely ignores the many studios that have unsuccessfully tried to implement similar live-service models, leading to potential damage to the brand.
  • Despite the criticism and backlash from the live-service features of Suicide Squad: Kill the Justice League, resulting in a nearly year-long delay, Warner Bros. is firm in its decision to continue investment in the live-service model.
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