Warner Bros. Max Streaming Service Expands into Asia

Warner Bros. Discovery launches Max in Asia with a strategy focused on Hollywood content rather than local investments.

Max will replace HBO Go in several Asian territories, including Indonesia, Malaysia, and Singapore, starting this week.
The strategy leverages popular franchises like Harry Potter and Friends to attract subscribers without heavy investment in local content.
Warner Bros. is partnering with regional platforms to increase user loyalty and expand its subscriber base cost-effectively.
In Japan, Max is offered through local streaming leader U-Next, while in Southeast Asia, it will be available as a standalone app with mobile-only plans in some regions.
The company is avoiding the introduction of an ad-supported tier in Southeast Asia due to an immature advertising market.