Overview
- Parkes will lead the label, with Jason Wald as head of acquisitions and production and Spencer Collantes as VP of marketing and creative, the studio announced.
- The trio begin their roles in January ahead of the Sundance Film Festival, where the label’s official name is expected to be revealed, according to reporting.
- The slate will target two to three global theatrical titles a year, complementing Warner Bros.’ plan for a select number of moderately budgeted originals outlined in WBD’s Q3 2025 strategy.
- The label will handle independently made and acquired projects as well as in-house development, emphasizing efficient, targeted digital marketing.
- Deadline previously reported the concept was in motion before plans to split Warner Bros. Discovery and before Netflix’s bid for certain Warner assets.