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yesterday

Warner Bros. Discovery Unveils WBD Storyverse for Advertiser Access to Iconic IP

The new platform offers brands licensed use of beloved characters and franchises along with full creative and distribution services.

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Overview

  • WBD Storyverse grants advertisers access to characters and IP from franchises like Friends, Harry Potter, and The Matrix for branded content campaigns.
  • The initiative was formally launched at Warner Bros. Discovery's May 14, 2025 upfront presentation in New York City.
  • Brands can collaborate on licensed products, co-branded ads, sponsorships, and custom content featuring program talent.
  • The platform includes end-to-end services, such as in-house strategy consultation, creative production, and multi-platform distribution.
  • Previous ad campaigns using Warner Bros. IP, like State Farm's Batman promotion and Unilever's When Harry Met Sally Super Bowl ad, demonstrated the potential for cultural impact.