Overview
- Warner Bros. Discovery announced on Wednesday a global Back to Hogwarts program that will rerelease all eight Harry Potter films in cinemas from August 27 through September 3 and add 12 minutes of never‑before‑seen behind‑the‑scenes footage to the first film.
- Tickets for the limited theatrical engagement will go on sale July 31 and participating chains and ticket platforms will list local showtimes and availability.
- The campaign centers on September 1 with coordinated live fan events across multiple regions, a live Back to Hogwarts Showcase streaming on the official Harry Potter YouTube and TikTok channels, and a first‑time HBO Max fan event in London tied to the upcoming TV adaptation.
- Theme parks and studio tours will run special activations roughly between August 1 and September 1, including Universal parks’ anniversary experiences and the return or debut of the ‘Hogwarts Always’ projection shows and Warner Bros. Studio Tour London’s Platform 9¾ broadcasts and fan competition.
- The anniversary push is timed to raise awareness for HBO’s Harry Potter series, which began production in 2025 and is reported to premiere on Christmas Day, and comes alongside public discussion about casting and creator‑related controversies that have surrounded the TV production.