Overview

• Warner Bros. Discovery announced that its streaming platform will return to the HBO Max name starting summer 2025, reversing its 2023 rebrand to Max.
• CEO David Zaslav emphasized the decision aims to leverage HBO's legacy of high-quality content to drive further growth.
• The company introduced a new €6.99 ad-supported subscription tier, which excludes download capabilities, aligning with broader industry trends.
• The streaming division reported nearly $3 billion in profits and 22 million new subscribers since the 2023 WarnerMedia-Discovery merger.
• This marks the platform's fourth name change in a decade, reflecting evolving strategies to strengthen its market position.