Overview

• The streaming platform will automatically revert its Max branding to HBO Max tomorrow without requiring app downloads or account changes.
• Warner Bros. Discovery says the name restoration underscores its emphasis on high-quality HBO programming over sheer content volume.
• HBO Max has grown to 122.3 million global subscribers, adding 22 million in the past year while rolling out in 12 new international markets.
• The move reverses the 2023 rebrand to Max, which attempted to blend HBO originals with broader unscripted and family offerings.
• The timing aligns with WBD’s plan to split into separate studio/streaming and linear TV networks businesses by mid-2026.