Overview

• The immersive coffeehouse will debut at the glass-walled corner of 701 Seventh Avenue at 47th Street in 20 Times Square, with opening targeted for autumn 2025.
• Visitors can expect a replica of the iconic orange couch, exclusive merchandise and digital features such as virtual product try-ons.
• James Beard Award winner Tom Colicchio is curating beverages and dishes inspired by the series.
• Property owners GreenBarn Investment Group and Newbond Holdings, marketed by Cushman & Wakefield, frame the tenant as a catalyst to activate roughly 49,000 square meters of long-vacant retail space left empty since the NFL Experience closed in 2018.
• The Manhattan site follows a first permanent Central Perk in Boston in 2023, reflecting the broader rise of themed dining that research says draws higher spending from millennials and Gen Z.