Overview

• The rebrand rolled out July 9–10 across Mexico and Latin America, marking the third name change since 2020.
• Subscribers can continue using the same apps and accounts at unchanged subscription tiers and pricing.
• The platform’s logo shifts to a black-and-silver palette to emphasize HBO’s premium content pedigree.
• The timing supports Warner Bros. Discovery’s planned split into separate streaming and studio entities next year.
• Analysts say consistent branding is crucial for consumer trust in an increasingly crowded streaming market.