Overview

• On July 9, Warner Bros. Discovery completed the transition from Max back to HBO Max, with apps auto-updating in more than 77 markets.
• The service, now housed under David Zaslav’s streaming and studio division, has 122.3 million global subscribers.
• The rebrand, unveiled at the company’s May upfront, is designed to leverage HBO’s prestige and shift the platform toward premium scripted content.
• Executives timed the rollout before the July 15 Emmy nominations to align the restored brand with awards season and a planned mid-2026 corporate split.
• Unlike the 2023 Max relaunch, subscribers will not need to download a new app or change accounts for the updated HBO Max experience.