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Warner Bros. Discovery Reverts Max to HBO Max With Seamless App Update

The restored name aims to leverage HBO’s cachet to drive quality scripted programming across the platform.

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Overview

  • On July 9, Warner Bros. Discovery completed the transition from Max back to HBO Max, with apps auto-updating in more than 77 markets.
  • The service, now housed under David Zaslav’s streaming and studio division, has 122.3 million global subscribers.
  • The rebrand, unveiled at the company’s May upfront, is designed to leverage HBO’s prestige and shift the platform toward premium scripted content.
  • Executives timed the rollout before the July 15 Emmy nominations to align the restored brand with awards season and a planned mid-2026 corporate split.
  • Unlike the 2023 Max relaunch, subscribers will not need to download a new app or change accounts for the updated HBO Max experience.