Warner Bros. Discovery Raises Max Ad-Free Subscription Prices

New rates take effect immediately for new subscribers, while existing customers will see changes from July 4

Monthly ad-free plans increase by $1 to $16.99; ultimate ad-free plans rise to $20.99
Annual ad-free plans see a $20 hike to $169.99; ultimate annual plans go up by $10 to $209.99
Ad-supported plan prices remain unchanged at $9.99 per month or $99.99 per year
Price hikes coincide with the upcoming 'House of the Dragon' Season 2 premiere
Warner Bros. Discovery and Disney announce new streaming bundle featuring Max, Disney+, and Hulu