Warner Bros. Discovery Launches Olli, a New Data Platform for Enhanced Ad Targeting

The platform aims to optimize ad placements across digital and linear channels by leveraging first-party data.

Olli will enable advertisers to target specific demographics using a service called data-driven video.
The platform was developed to improve campaign performance by constructing detailed audience profiles.
Interpublic Group of Companies will begin testing Olli in the third quarter of this year.
Warner Bros. Discovery's new platform includes partnerships with major brands like OMG, RPA, and Wayfair.
Olli is designed to reduce wasted exposures and streamline media planning across Warner Bros. Discovery's extensive portfolio.