Overview

• Max's European expansion includes launches in France, the Netherlands, and Belgium, with France set for June 11.
• Partnership with Canal+ includes integration into existing subscriber packages, enhancing content accessibility.
• Prime Video to offer Max through two subscription models, broadening its reach across French and Spanish markets.
• Sports-focused content to feature prominently on Max, with coverage of major international events like the Tour de France.
• Warner Bros. Discovery's strategic partnerships aim to accelerate Max's market penetration and consumer reach.