Warner Bros. Discovery Announces Return to TV Upfront Week

The presentation, scheduled for May 15, will showcase the company's portfolio and innovative advertising solutions amid a shifting ad landscape.

Warner Bros. Discovery has announced its return to the TV upfront week, with a presentation scheduled for May 15 at 10 a.m. at The Theater at Madison Square Garden.
The presentation will showcase the company's portfolio of streaming, linear and digital platforms, including Max, Food Network, CNN, HGTV, TBS, Discovery, TLC, Bleacher Report and Discovery+.
Jon Steinlauf, Warner Bros. Discovery’s Chief U.S. Advertising Sales Officer, stated that the presentation will highlight the company's innovative advanced advertising solutions and the Max streaming portfolio.
Despite a decline in ad commitments for primetime broadcast TV and cable TV in 2023, Warner Bros. Discovery is optimistic about the importance of a physical presentation to connect with advertisers.
Other major media companies have yet to confirm their upfront plans.