Overview
- Bulkhead CEO Joe Brammer told The Game Business that he “expects people to crunch” and owns the studio’s embrace of extended work during launches, comments reported by multiple outlets on Tuesday.
- Brammer said Bulkhead reviews job candidates’ public social media and will avoid hiring people who post strong anti‑crunch messages, framing that as a cultural fit decision.
- The remarks follow Wardogs’ rapid commercial success and launch coverage, including Brammer’s social posts showing air mattresses and staff working overnight to stabilize the game.
- Brammer argued some employees receive financial upside such as bonuses or ownership for extra work, but reporting by The Game Business and others says those benefits are not distributed to all staff.
- Peers on social platforms have publicly criticized the stance, and the episode raises fresh questions about hiring discrimination, worker burnout and Bulkhead’s longer record of annual layoffs and workplace recognition.