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Warburtons Survey Finds Britons to Spend £382 Million on Dogs This Christmas

The bakery is using the company survey to promote a limited-edition Crum-PET Bed priced from £20.

Overview

  • Owners plan to spend an average of £26.30 per dog, according to Warburtons’ research.
  • Men report higher festive outlays than women, nearly £30 versus £23.60 per dog.
  • Beagles lead gift spending at about £34.80 with 95% receiving presents, while rottweilers, dachshunds and spaniels see lower spend.
  • The study points to pet humanization, with 53% calling the dog the boss, 46% likening them to a child, and 38% having spent over £100 on a single gift.
  • Warburtons says 49% treat dogs with crumpets and has announced a Crum-PET Bed for sale on its website later this month at £20–£25.