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War 2’s Telugu Rights Fetch Rs 80 Crore, Nearly Double Coolie’s Deal

Negotiations cut the asking price from Rs 100 crore to Rs 80 crore in a deal that underscores the sequel’s pre-release momentum

War 2: Hrithik Roshan, Jr NTR Action Thriller's Telugu Rights Acquired For Rs 80 Crore - Report
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Overview

  • Sithara Entertainments secured the Telugu theatrical rights for War 2 at Rs 80 crore.
  • Yash Raj Films had initially set the asking price at Rs 100 crore before negotiations drove it down.
  • The Rs 80 crore deal outpaces Rajinikanth’s Coolie, which sold its Telugu rights for about Rs 44 crore.
  • The pre-release valuation underscores the strong pan-India appeal of the Yash Raj Films spy universe starring Hrithik Roshan and Jr NTR.
  • The sequel is slated for a global release on August 14 after a teaser launch that broke viewership records and IMAX character poster reveals.