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War 2 Release Date on Pakistan’s Independence Day Triggers Online Backlash

The teaser for the Bollywood sequel highlights 'This Independence Day' while revealing August 14 as its release date, sparking criticism and debate over the timing.

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Hrithik Roshan returns as super-spy Kabir
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Overview

  • Yash Raj Films' War 2 teaser reveals an August 14 release date, coinciding with Pakistan’s Independence Day, leading to widespread online criticism.
  • The teaser opens with the phrase 'This Independence Day,' which many fans found confusing and insensitive given the date's significance to Pakistan, not India.
  • Social media users labeled the release strategy as a 'marketing blunder,' questioning whether it was an oversight or a deliberate tactic to generate buzz.
  • Praise for the teaser’s action sequences, Hrithik Roshan’s return, Jr NTR’s role, and Kiara Advani’s cameo has been largely overshadowed by the date controversy.
  • War 2, directed by Ayan Mukerji and part of the YRF Spy Universe, aims to capitalize on the Independence Day weekend, a prime box-office slot in India.