Overview
- The Central Board of Film Certification required six audio-visual edits, deleted a two-second obscene gesture and removed nine seconds of sensual imagery before awarding the film a U/A 16+ certificate.
- Yash Raj Films voluntarily cut more than eight minutes from the original 179.49-minute version to streamline pacing, resulting in a 171.44-minute runtime.
- Advance bookings in North America have surpassed $300,000 for premiere day screenings with five days remaining until the August 14 release.
- The studio has secured distribution on over 5,000 Hindi screens and locked in more than 90% of India’s single-screen theatres for the opening weekend.
- Promotional efforts this week featured new IMAX face-off posters and a viral song teaser that generated debate over the on-screen chemistry of Hrithik Roshan and Jr NTR.