Overview

• Entrepreneur Ramiro Rubio filed a complaint claiming prior ownership of the names Wanda Cosmetics and W Cosmetics through Argentina's INPI.
• Rubio says his project began in 2016 and that registrations approved around 2021 predate Nara’s December 2021 brand launch.
• He alleges online searches for his brand redirect shoppers to Nara’s products, causing lost sales and market confusion.
• Nara’s lawyer, Ana Rosenfeld, denies infringement, calls the claim an attempt to exploit Nara’s name, and signals counter-legal action.
• The dispute has been judicialized with no ruling announced, and Nara’s cosmetics business currently focuses on online sales after closing several physical stores.