Overview
- The commercial recasts the Grinch as a jazz-listening, Rat Pack‑like figure who teams with Mindy Lou Who to place Black Friday purchases under trees in WhoKnewVille.
- Walmart positions the ad as a centerpiece of its holiday push tied to Black Friday deals running Nov. 25–30.
- Goggins says he researched the character, practiced at home with his family, and spent about three hours in prosthetics and makeup for the role.
- The holiday spot extends Goggins’ ongoing partnership with Walmart following ads that aired over the summer and fall.
- He now embraces online comparisons to the Grinch and highlights a past Walmart college grant as he reflects on personal holiday memories of togetherness.