Walt Disney World Extends Sponsorship With Orlando Magic

Overview

• Walt Disney World and the Orlando Magic announced Monday that they extended their Champion of the Community sponsorship, and the Disney brand will remain on the team’s jerseys.
• The organizations opened a redesigned Walt Disney World Atrium inside the Kia Center that features updated artwork and advanced projection technology meant to create dynamic, immersive displays during games and events.
• Orlando Magic president of business operations Charlie Freeman said the renewal strengthens hometown ties between two Orlando-born organizations and keeps community-focused programs at the center of the partnership.
• Walt Disney World president Joe Schott described the deal as a way to create lasting memories for fans and to deepen Disney’s regional visibility through in-arena activations and branded experiences.
• The partnership traces back to Disney’s early role in promoting Orlando, became a Champion of the Community sponsor in 2010 and added a jersey patch in 2017, and the extension continues that long-running local marketing strategy with undisclosed financial or timing terms.