Overview

• The Walnut Creek Chamber of Commerce continues to rely on Arrivalist’s platform to collect anonymous location data from mobile devices using cell towers and Wi-Fi routers.
• In a June 3 presentation the Chamber showcased movement patterns from the Bay Area Spring Classic girls’ basketball tournament to inform future tourism marketing.
• Leaders aim to use these insights to increase hotel occupancy across eight properties, including the newly opened Hilton Garden Inn, to address a city budget shortfall.
• Chamber officials maintain the data are fully aggregated and contain no personal identifiers such as names or contact information.
• Privacy advocates warn that broad legal exceptions in Arrivalist’s policy and the absence of federal privacy legislation could expose visitors to ongoing surveillance risk.