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Walmart’s Martes de Frescura Expands Into Midyear Liquidation Sale; Chedraui Maintains Martimiércoles Discounts

This week brings Walmart’s multi-department liquidation sale running until stocks last alongside its Tuesday campaign on fresh produce with meats; Chedraui continues two-day promotions on fruits and vegetables.

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Overview

  • Walmart’s Martes de Frescura on July 8 features fruits such as jitomate saladet at 14.90 MXN/kg, piña miel at 16.90 MXN/kg and mango paraíso at 16.90 MXN/kg alongside meat deals including milanesa de cerdo at 106 MXN/kg and pechuga de pollo SuKarne at 79 MXN (300 g).
  • The retailer’s liquidation season launched July 7 extends discounted pricing across departments such as white goods, toys, mattresses and video games until stocks last.
  • Chedraui’s Martimiércoles promotions for July 8–9 offer fruits like Jamaica at 160 MXN/kg, mandarina at 29.50 MXN/kg and jícama at 19.50 MXN/kg plus vegetables including aguacate Hass at 24.50 MXN per net and pimiento verde at 59.50 MXN/kg.
  • Both chains provide multiple purchase channels with online ordering, in-store pickup and diverse payment methods such as credit cards, digital wallets and electronic vouchers.
  • These weekly campaigns help retailers manage inventory and engage customers by rotating fresh-produce deals and extending seasonal sales into non-food departments.