Overview
- Bait reported adding 2 million users in the third quarter to reach 23.5 million lines, overtaking Movistar and sitting roughly 600,000 behind AT&T.
- Bait posted 3,000 million pesos in Q3 revenue and 7,985.5 million pesos for January–September, already exceeding its full‑year 2024 total.
- The company measures active users on a 180‑day basis, while the former regulator IFT used a 90‑day standard aligned with the ITU.
- Using the IFT methodology would materially lower Bait’s count, as seen in Q1 when the IFT recorded 8.3 million active lines versus the company’s 19.8 million.
- The new regulator CRT has not decided which standard to apply, as Bait rolls out postpaid service, expands via Walmart’s retail network, and records strong regional gains in Mexico’s south and southeast.