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Walmart Will Remove Synthetic Dyes, Dozens of Additives From Store Brands by 2027

The retailer says customers want simpler ingredients, aligning with a federal push for voluntary phaseouts.

{p}In a major step to make their private brands simpler, Walmart will take all its private brand food items to a synthetic dye-free level, along with removing 30 other undesirable additives. (Sam Rossi, Walmart){/p}
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Great Value brand fruit snacks are displayed at a Walmart Neighborhood Market, Friday, Sept. 26, 2025, in Bentonville, Ark. (AP Photo/Charlie Riedel)

Overview

  • Walmart will eliminate 11 synthetic food dyes and about 30 other ingredients from U.S. private-label foods, targeting full implementation by January 2027.
  • The effort spans roughly 1,000 items across Great Value, Marketside, Freshness Guaranteed and bettergoods, with reformulated products starting to roll out in the coming months.
  • About 90% of Walmart’s store-brand foods are already free of artificial colors, and the company says it aims to preserve taste and texture as recipes change.
  • The list includes FD&C dyes such as Red 40, Yellow 5 and 6, Blue 1 and 2, plus additives like titanium dioxide, azodicarbonamide, phthalates and certain parabens.
  • Walmart frames the move as consumer-driven and consistent with HHS/FDA guidance, though experts note some listed substances are already banned or rarely used, and other food makers have set similar timelines.