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1h ago

Walmart Will Remove Synthetic Dyes and Dozens of Additives From Store Brands by 2027

Responding to customer demand under federal guidance, Walmart will begin rolling out reformulated items in the coming months.

{p}In a major step to make their private brands simpler, Walmart will take all its private brand food items to a synthetic dye-free level, along with removing 30 other undesirable additives. (Sam Rossi, Walmart){/p}
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Great Value brand fruit snacks are displayed at a Walmart Neighborhood Market, Friday, Sept. 26, 2025, in Bentonville, Ark. (AP Photo/Charlie Riedel)

Overview

  • The commitment covers Great Value, Marketside, Freshness Guaranteed and bettergoods, affecting roughly 1,000 private‑label foods from snacks and cereals to sports drinks and dressings.
  • Walmart published a list targeting 11 FD&C dyes plus about 30 other ingredients, including titanium dioxide, potassium bromate, propylparaben and phthalates.
  • About 90% of Walmart’s U.S. private‑label foods are already free of synthetic dyes, with the remaining changes set to finish by January 2027.
  • The company says it is working with suppliers to keep taste consistent and protect affordability, noting it aims to shield customers from price increases where possible.
  • Executives and experts acknowledge reformulation challenges and visual changes—such as less vibrant colors or packaging workarounds—while noting some items on the removal list were already banned or rarely used as industry actions accelerate under HHS and FDA pressure.