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2h ago

Walmart Will Drop Synthetic Dyes, 30 Additives From U.S. Store Brands by 2027

Walmart leverages its scale to accelerate the voluntary FDA‑HHS shift toward cleaner labels.

{p}In a major step to make their private brands simpler, Walmart will take all its private brand food items to a synthetic dye-free level, along with removing 30 other undesirable additives. (Sam Rossi, Walmart){/p}
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Great Value brand fruit snacks are displayed at a Walmart Neighborhood Market, Friday, Sept. 26, 2025, in Bentonville, Ark. (AP Photo/Charlie Riedel)

Overview

  • Walmart’s pledge covers roughly 1,000 private‑label foods across Great Value, Marketside, Freshness Guaranteed and bettergoods, with initial reformulated items arriving within months and full completion targeted for January 2027.
  • The company says about 90% of its private‑label foods are already free of synthetic dyes, with remaining items shifting to natural color sources such as beta‑carotene, annatto and spirulina.
  • The removal list includes FD&C dyes like Red 40 and Yellow 5, plus ingredients such as titanium dioxide, potassium bromate, propylparaben, phthalates, neotame and advantame.
  • Food safety experts note several named substances were already banned or seldom used in the U.S., raising questions about incremental impact even as Walmart’s scale pushes suppliers to adjust.
  • Walmart cites strong customer demand and the federal roadmap as drivers, saying it aims to prevent price hikes while tackling challenges in matching color vibrancy, taste and shelf stability.