Walmart+ Week Returns with Exclusive Member Perks Starting April 28

Walmart leverages its growing membership program to drive loyalty and revenue as economic challenges loom.

Walmart+ Week, running from April 28 to May 4, 2025, offers exclusive benefits for Walmart+ members, including discounts and freebies.
Membership perks during the event include free express delivery, fuel discounts, free Burger King sandwiches, and a six-month Paramount+ subscription.
Walmart+ membership has grown to an estimated 25 million members, with subscribers shopping twice as often and spending three times as much as non-members.
The program is positioned as a strategic tool to counteract tariff pressures and potential recession risks, while boosting customer loyalty.
Walmart continues to expand its digital strategy, using Walmart+ to compete with Amazon and sustain revenue growth in uncertain economic conditions.