Walmart Updates Logo for the First Time in 17 Years, Drawing Mixed Reactions

The retail giant's subtle redesign emphasizes heritage and modernity but faces online criticism for being too similar to the previous logo.

Walmart's new logo features a slightly thicker yellow spark icon and a brighter True Blue color palette, marking its first update since 2008.
The redesigned wordmark was inspired by founder Sam Walton's trucker hat, reflecting a blend of legacy and modernity.
The updated branding aims to enhance Walmart's presence as a 'tech-powered, omnichannel retailer' across physical and digital touchpoints.
Despite the changes, many online users criticized the redesign as being nearly indistinguishable from the old logo, with some questioning the cost of the update.
The rollout began in October 2024 at a store in Arkansas and will continue across Walmart's stores, website, and app throughout 2025.