Overview
- The retailer published a curated list of 50 toys for the season, timed to encourage shoppers to start purchasing earlier.
- Collectibles, video‑game tie‑ins and character merchandise stand out, with 37% tied to movies, shows or games.
- Value is a key message, with 25 picks priced under $25 and several items available for under $10.
- Major brands and franchises include LEGO, Minecraft, Disney and Nerf, with a notable subset sold only at Walmart.
- Walmart says its toy experts prioritized sought‑after gifts backed by Every Day Low Prices and convenient shopping options.