Overview

• Large-screen TVs scanned at 299 pesos for 50-inch models and 547 pesos for 70-inch sets in multiple Walmart locations, with similar reports at Bodega Aurrerá.
• Hundreds of shoppers rushed to buy, some paying and receiving valid tickets before staff blocked exits and required many returns.
• Police and state guard units were called in several cities, and at least one person was detained in Campeche after trying to leave with a TV.
• Walmart staff attributed the pricing to a technical or code failure, and the company had not issued a comprehensive public statement on honoring paid purchases.
• Profeco reiterated that consumers should document the displayed price and submit formal complaints, noting retailers may refuse manifestly unrealistic prices under the law.