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4h ago

Walmart Taps OpenAI to Bring ChatGPT Shopping and Instant Checkout to Customers

Walmart frames the move as a shift to conversational commerce with launch timing and business terms still to come.

A Walmart store is shown in Oceanside, California, U.S., May 15, 2025. REUTERS/Mike Blake/File Photo
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Overview

  • Shoppers will be able to discover items, build carts and complete purchases directly inside ChatGPT through an Instant Checkout flow.
  • Walmart said the experience is designed to move beyond the traditional search-bar model by offering personalized, contextual assistance.
  • The company did not disclose when ChatGPT purchasing for Walmart items will launch or how the rollout will be structured.
  • Financial terms were not announced, though OpenAI has previously said it will charge companies a fee for transactions completed in ChatGPT.
  • Walmart said the collaboration complements its existing AI investments and includes employee upskilling via OpenAI Certifications and ChatGPT Enterprise, while OpenAI’s Instant Checkout recently debuted with Etsy and plans to add Shopify merchants.