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Walmart Stock Plunges While Digital and Ad Businesses Accelerate

The selloff raises questions about whether fast‑growing, high‑margin digital streams and a $2.9 billion price‑investment plan can sustain profit growth for a richly valued retailer.

Overview

  • Walmart’s shares trade near $102.63 after falling about 24% from a May peak, a drop driven by a weak U.S. comparable‑sales print and conservative near‑term commentary following the company’s August earnings report.
  • The company reported a Q2 revenue and EPS beat with $187.9 billion in sales and $0.81 in adjusted EPS, but U.S. comps of 2.6% missed expectations and pharmacy pricing changes subtracted roughly 125 basis points from results.
  • Digital businesses are growing quickly and contributing more profit: global e‑commerce rose about 23%, U.S. e‑commerce about 24%, marketplace sales jumped ~52%, advertising revenue climbed ~38% and ad plus membership now account for roughly one‑third of operating income.
  • Management said it will redeploy roughly $2.9 billion in tariff refunds into temporary price rollbacks to drive traffic, and analysts still favor the stock with most ratings at Buy and an average price target implying mid‑20% upside.
  • Valuation has compressed to about 36x forward earnings, leaving limited margin for error, and investors should watch next quarters for whether ad, marketplace and membership expansion can offset higher fuel costs, pharmacy pressure and increased promotions.