Overview

• Walmart will reformulate about 1,000 private‑label items across categories, spanning Great Value, Marketside, Bettergoods and Freshness Guaranteed products.
• Full implementation is slated for January 2027, with updated items beginning to reach shelves in the coming months.
• The plan covers synthetic food dyes plus 30 additional ingredients, including certain preservatives, artificial sweeteners and fat substitutes, though some on the list are already banned or little used.
• Walmart says roughly 90% of its private‑label foods already lack synthetic dyes, and it aims to manage costs as it finalizes recipes and scaling.
• Product developers cite difficulties matching vibrant blues, greens and purples with natural colorants, prompting packaging workarounds and consumer testing, as federal officials press voluntary industry phase‑outs.