Walmart Reveals First Logo Update in 17 Years

The subtle redesign nods to founder Sam Walton's legacy while embracing a more modern and digital-forward identity.

Walmart's updated logo features a bolder, chunkier font inspired by Sam Walton's iconic trucker hat and a revamped 'True Blue' and 'Spark Yellow' color palette.
The iconic yellow spark has been subtly refined with thicker, more rounded shapes to enhance its visibility and impact across platforms.
The redesign aims to modernize the brand while maintaining its connection to Walmart's heritage and commitment to its customers.
The rollout began in October 2024 at select stores and will expand across physical locations, the website, and the app throughout 2025.
Online reactions have been mixed, with some praising the subtlety and others critiquing the minimal changes as overly conservative.