Walmart Pulls Viral Birkin Bag Dupe After Legal Concerns Emerge

The affordable alternative to Hermès' luxury Birkin bag gained massive TikTok fame but raised questions of trademark infringement.

Walmart's 'Wirkin' bag, a budget-friendly dupe of the Hermès Birkin, went viral on TikTok, with prices ranging from $60 to $299.98.
The dupe's popularity led to a surge in social media content, including unboxing videos and styling tips, under hashtags like #walmartbirkin.
Experts suggest Hermès may pursue legal action against Walmart and third-party sellers for potential trade dress infringement and 'post-sale confusion.'
Walmart has removed the 'Wirkin' listings from its website, though it remains unclear if this is a temporary or permanent decision.
Hermès has a history of aggressively protecting its Birkin trademark, with past legal victories against counterfeit and imitation products.