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5h ago

Walmart, OpenAI Bring Shopping to ChatGPT This Fall

The rollout uses Instant Checkout to link existing Walmart and Sam’s Club accounts for purchases completed inside ChatGPT.

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Walmart and Sam's Club products will soon be shoppable on ChatGPT.
A Walmart store is shown in Oceanside, California, U.S., May 15, 2025. REUTERS/Mike Blake/File Photo
A Walmart logo is displayed outside one of their stores on October 10, 2025 in San Diego, California.

Overview

  • Customers will be able to browse Walmart and Sam’s Club assortments in ChatGPT, tap a buy button, and complete checkout without leaving the chatbot.
  • Existing Walmart and Sam’s Club accounts will auto‑link in ChatGPT, supporting items from Walmart’s own inventory and third‑party sellers, with fresh food excluded.
  • Walmart and OpenAI gave no specific launch date or financial terms, and OpenAI has previously said it will charge companies fees for transactions made through ChatGPT.
  • The integration builds on OpenAI’s Instant Checkout and agentic commerce efforts following Etsy and planned Shopify support, expanding the chatbot’s role in e‑commerce.
  • Walmart framed the deal as part of its broader AI push, including its Sparky shopping assistant and internal use of OpenAI tools, as Walmart shares rose about 3% after the announcement.