Walmart Nears $2 Billion Acquisition of Vizio to Boost Ad Business

The deal aims to enhance Walmart's advertising capabilities by leveraging Vizio's smart TV technology and viewer data.

Walmart is in discussions to purchase smart TV manufacturer Vizio for over $2 billion, aiming to expand its advertising business.
The acquisition would enable Walmart to offer targeted advertising on Vizio TVs, competing more directly with Amazon's ad dominance.
Vizio's technology and ad inventory are seen as key assets for Walmart to tap into the lucrative market of targeted advertising.
The move reflects a broader trend of retailers leveraging digital platforms and connected devices to enhance consumer engagement and ad revenues.
Experts believe the acquisition could significantly boost Walmart's ad business, making it a stronger competitor in the retail media landscape.