Overview
- The event runs nationwide from November 6–19 across Walmart, Bodega Aurrerá and Sam’s Club, with a partial return to the official Buen Fin program from November 13–17 highlighting Hecho en México products.
- Sam’s Club reported about 140 online orders per hour during the November 4–5 presale, while Expansión separately reported the chain expects to handle more than 140 orders per minute based on last year’s record.
- Midnight openings drew markedly higher footfall than prior years, with one club reporting roughly double attendance and electronics aisles filling within minutes.
- Bodega Aurrerá activated time-bound mechanics including a limited AHORRA600BA coupon (2,000 codes), 18-month interest-free plans with BBVA and Banamex from November 6–12, and national delivery options through Bodega Extendida.
- Executives highlighted logistics and digital upgrades such as real-time replenishment, two-hour delivery for select items and an expanded app catalog, with demand concentrated in TVs, mobile devices, clothing and growing baskets of perishables.