Overview

• Walmart will feature El Buen Fin across roughly 3,000 Walmart, Bodega Aurrerá and Sam’s Club stores while keeping its El Fin Irresistible promotion active.
• The 2025 edition runs November 13–17, with both campaign identities visible on sales floors under Walmart’s plan.
• Company leaders pledged to integrate more micro, small and medium suppliers into its network to increase sales of products made in Mexico.
• Walmart cited $6 billion in investments this year for store openings and to expand commercialization of domestically sourced goods.
• The Secretaría de Economía welcomed the return as it targets results above 2024’s 172.9 billion pesos, and Walmart did not confirm any return to ANTAD.