Overview
- Registration opened January 16, with Mundo Ejecutivo and Merca2.0 reporting it runs through February 12, while El Economista lists January 16 as the cutoff, so applicants should verify dates on Walmart’s official site.
- Selected companies receive digital learning sessions focused on online sales and may qualify for the Adopta una Pyme program to develop as Walmart suppliers.
- Eligible brands must offer products made, cultivated, or assembled in Mexico, have barcodes, and meet applicable regulations, and registration is free.
- Merca2.0 reports applicants will be notified of selection results on April 9, and the event is scheduled for May 13–14 in Mexico City or online.
- Walmart says more than 1,000 companies from all 32 states joined the first three editions, 81% were small firms, and 90.3% of products in its autoservicio formats are of Mexican origin.