Overview

• Walmart Mexico unveiled its evolved identity on October 1 with a nationwide rollout introduced by executive Edmundo Delgado and showcased across social channels.
• The redesign features the custom Everyday Sans typeface, a deeper True Blue palette, the retained Spark Yellow, and a larger Spark positioned as a standalone icon.
• Early store updates highlight clearer layouts, brighter spaces, more visible signage, and easier-to-navigate aisles, with new branding visible at Supercenter Universidad in Mexico City and Zona Esmeralda in the State of Mexico.
• The initiative is presented as part of an omnichannel strategy that elevates the Walmart app and digital services while reinforcing associate development and data tools to improve service.
• Mexico’s scale underscores the stakes, with roughly 65% of supermarket sales in 2023 attributed to Walmart and more than 3,000 stores, following global debut in January 2025 and testing at Springdale, Arkansas store 4108.