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7h ago

Walmart Links With OpenAI to Let Shoppers Buy Inside ChatGPT

It introduces in‑chat checkout via Instant Checkout, targeting a fall rollout with fresh food excluded at first.

A Walmart store is shown in Oceanside, California, U.S., May 15, 2025. REUTERS/Mike Blake/File Photo
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Walmart and Sam's Club products will soon be shoppable on ChatGPT.
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Overview

  • Customers will be able to discover and purchase Walmart items directly in ChatGPT, with third‑party marketplace goods supported and Sam’s Club selection arriving soon after launch.
  • Shoppers will link their existing Walmart or Sam’s Club accounts to ChatGPT and complete orders via a buy button without leaving the conversation.
  • Fresh food is not included at the outset, though packaged groceries, household essentials, apparel and entertainment items are in scope.
  • Neither company disclosed a firm start date or financial terms; timing is described as coming soon this fall, and OpenAI plans to collect transaction fees on purchases.
  • The experience is powered by OpenAI’s Instant Checkout, which currently supports single‑item purchases with multi‑item carts planned, and Walmart shares climbed roughly 3% to 5% after the announcement.